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Where do Pageview numbers come from?

When I first enabled netlify analytics for a new site, I was surprised at how many pageviews and unique visitors were reported. I wanted to dig into raw server logs, but realized those weren’t accessible.

So I cobbled together some very basic client-side analytics code. Other than my own testing, I see some google crawler, facebook, and an uptime service. However that still doesn’t account for 300-400 daily pageviews that Netlify Analytics reports.

Where are these numbers coming from?

The site is https://2ndvax.com

Hi @2v-jmitchem

Have you had a read through the Analytics Docs?

I have, hence the question.

I hate to be accusatory, but it seems to me that Netlify Analytics is reporting incorrect data. At first I thought the site was being visited by crawlers that somehow found the site before there was any public presence of any sort. I can think of a few ways that would be possible, but at least some percentage of that should show up with client-side tracing. I’m seeing nothing that indicates the reported values are accurate.

I mean, yes, I understand server-side logs show things that wouldn’t show up on client-side logs. Any non-javascript running service would trigger that. Nearly every HTTP library short of Selenium would trigger that. I’ve been running and developing against web servers off and on since the late 90s.

But a few things stand out to me. 1) there are 310-330 page views every day, and 260-275 unique visitors reported every day; 2) that traffic seems exclusively to the root page; i.e., no link-following.

So let’s say it’s being monitored by botnets or some other scamming software that got wind of the domain by questionable means. That would explain spikes, and intermittent behavior. It would explain the missing requests for wordpress config paths. But it doesn’t explain the consistency.

Thus, getting back to the question, where is this traffic from? Is this real traffic or a bug in the data aggregation?

Then don’t do it. :slightly_smiling_face:

I am (currently) running Netlify Analytics along with Counter on a couple of sites. And yes, they show different results. But then so has Google Analytics compared to Mixpanel or Heap Analytics (and others) when I have used them in the past.

Another threads you might find interesting (if you haven’t already read them): Over 100x more views in Netlify Analytics than Google Analytics?, Netlify Analytics showing 10x more results than GA, or search #netlify-analytics.

You may get more answers from the above linked threads. If not, a Support Engineer might provide you with some more specific insights.