Looking for ideas to make FAQs update automatically as features change.
Do you store them in your CMS, database, or generate them from tickets?
We’ve had the best results by treating FAQs as structured content instead of hardcoding them into the application.
A headless CMS works well if non-developers need to update content, while a database-backed solution is a better fit when FAQs are tied to specific product modules or user roles. I wouldn’t generate them directly from support tickets, but I would use ticket trends to identify recurring questions and then review and publish those FAQs through an editorial workflow.
If you’re using Next.js, you can cache the FAQ data with incremental revalidation so updates appear without requiring a full deployment. It’s also worth versioning your FAQs alongside feature releases to avoid outdated answers after product updates.
One additional thing I’d recommend is tracking which FAQs users actually open and whether they still submit support tickets afterward. That data is often more valuable than page views because it shows whether the content is genuinely reducing support requests.