We’ve just enabled netlify analytics on one of our sites - https://www.knapsac.com, it’s finished now parsing all the analytic data but it seems to show that a huge proportion of the traffic is originating from the United States, which is unexpected and different to what our other analytic tools are showing. Could you advise how you determine the source location of a user, and why there could be this discrepancy?
Data for the same period:
Netlify: 75% US / 13%UK
Google Analytics: 6% US / 72% UK
Facebook ad targeting: 100% UK (i.e we expect the majority of traffic to be UK based)