Pull-Up Club – Metadata Setup for Google

We’re currently working on optimizing our visibility on Google for Pull-Up Club and want to make sure our metadata (title, description, social preview, etc.) is set up properly.

We’re trying to understand the best place to manage this:

Should we be configuring metadata directly within our Netlify hosting setup (e.g. through _headers, netlify.toml, or our HTML files)?

Or should we be managing this through Google Search Console or another Google tool?

Attached is a screenshot showing the kind of metadata we’re looking for. Any advice or direction on best practices would be appreciated!

Link of example: https://private-user-images.githubusercontent.com/210304009/457157135-3c3d810c-a2af-42eb-a17c-a85f82068c14.png?jwt=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpc3MiOiJnaXRodWIuY29tIiwiYXVkIjoicmF3LmdpdGh1YnVzZXJjb250ZW50LmNvbSIsImtleSI6ImtleTUiLCJleHAiOjE3NTA0MzE5NjEsIm5iZiI6MTc1MDQzMTY2MSwicGF0aCI6Ii8yMTAzMDQwMDkvNDU3MTU3MTM1LTNjM2Q4MTBjLWEyYWYtNDJlYi1hMTdjLWE4NWY4MjA2OGMxNC5wbmc_WC1BbXotQWxnb3JpdGhtPUFXUzQtSE1BQy1TSEEyNTYmWC1BbXotQ3JlZGVudGlhbD1BS0lBVkNPRFlMU0E1M1BRSzRaQSUyRjIwMjUwNjIwJTJGdXMtZWFzdC0xJTJGczMlMkZhd3M0X3JlcXVlc3QmWC1BbXotRGF0ZT0yMDI1MDYyMFQxNTAxMDFaJlgtQW16LUV4cGlyZXM9MzAwJlgtQW16LVNpZ25hdHVyZT02MjI4OWMxOWJjYjEzZWZmMmUzNDFhMDEwMTA3YjUzMDc4NjBkZGJlZTFlNjJkMTkzNTk4NTlhNzllZWU2MjI3JlgtQW16LVNpZ25lZEhlYWRlcnM9aG9zdCJ9.1wgk5TDaERfzDj39p2Dm_Z9XSeUtnD0gn4_mNlKMouw

Thanks.

@Pull-Up_Club How your meta tags are output is up to your project, but they’re in the HTML head.

Which ones are output, and what content they contain, is determined by your source code.

There may be SEO related values you can tweak via _headers, but most are in the HTML head.

How you would action your changes would depend entirely on how you produced your site:

  • If you’re the site editor and have some CMS ability to manage the values then try that
  • If you’re a developer, edit the source code as necessary
  • If you used a developer, reach out to them with your requirements
  • If you used an AI, discuss with it the requirements (and hope for the best)

Hi, thank you for your message and insight.