Netlify Identity Can't Update User_Metadata

Doing this strictly client side - just some simple user_metadata. The following does not seem to work:

const user_metadata = {
            data: {
                full_name: this.fullName
console.log('and now im sending ', user_metadata)
   .then(user => {
      console.log('updated', user)

The “now Im sending” bit looks right, but the response from Netlify is no changes at all. Why is that?

Hi @jhull,

I actually have this working on this demo site:

The repo is available at

Check that out and let me know if it helps you resolve the issue you’re having!