# Pro tip: Using split testing and branch builds to power opt-in betas

**URL:** <https://answers.netlify.com/t/pro-tip-using-split-testing-and-branch-builds-to-power-opt-in-betas/3381>\
**Category:** Connect\
**Tags:** show-tell-share\
**Created:** [September 11, 2019, 4:08pm UTC](https://answers.netlify.com/t/pro-tip-using-split-testing-and-branch-builds-to-power-opt-in-betas/3381 "2019-09-11T16:08:09Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![philhawksworth](https://sea1.discourse-cdn.com/netlify/user_avatar/answers.netlify.com/philhawksworth/32/29_2.png) [@philhawksworth](https://answers.netlify.com/u/philhawksworth)\
**Post date:** [September 11, 2019, 4:08pm UTC](https://answers.netlify.com/t/pro-tip-using-split-testing-and-branch-builds-to-power-opt-in-betas/3381/1 "2019-09-11T16:08:09Z")

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This blog post has a short (4min) video demonstrating how to provide opt-in/out ability to gain access to private betas using split testing and branch builds. Also a more detailed instruction and explanation of some of the inner workings powering spit tests.

I hope people find it useful and informative.

> **[Netlify pro tip: Using Split Testing to power private beta releases](https://dev.to/philhawksworth/netlify-pro-tip-using-split-testing-to-power-private-beta-releases-a7l)**
>
> Tutorial and video: Use branch builds and split tests as a way to power opt-in private betas of your site's upcoming features.