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Conversion Rate Going Down

Hi Everyone!
I am in a problem taht my ecomemrce site’s conversion rate is going down for the past few months. I am really worried about this and I am not sure why this is happening to me.
I am using a customer ecommerce theme and we have a team of developers to handle that.
But i have one doubt that for the past few weeks someone has sending social media traffic on my website, which is annoying and identically weird to some extent. The bounce rate has been on a surge and i think is affecting our Sites SEO.

Can someone recommend to what I need to address in order to resolve that.

@emme_walter Welcome to the Netlify community. What leads you to believe that this issue is caused by something Netlify is doing?

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